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Lets face it, the Internet has spoiled us. The advances that technology has made have been incredibly a first rate option to our productivity and efficiency. But, as a result, we need and expect to have everything within the reach of our fingertips, no matter what the service or product may be.
This, along with the increased utilization of personal electronic devices, has contributed to the considerable growth of transport corporations all over the world.One of the fastest-growing areas for transport services has been inside the food industry. We cant are living without food and, thanks to our currently developed need for immediate gratification, food transport services have skyrocketed in popularity over the last couple of decades. Even extra interesting is the way in which this market repeatedly evolves, spreading itself all over the world and competing globally for customers.
Before the smartphone boom, people would have to identify a enterprise to order food. Now, thanks to advances in mobile technology and the widespread development of on-demand transport apps, people can quickly and easily place orders online and have their food delivered wherever and whenever they wish.
Greg Creed, CEO of Yum Brands (Taco Bell, KFC, Pizza Hut, and WingStreet), had this to say about how transport services have impacted their growth strategy:
Weve got to discover ways to make it easier for customers to get to our brands. We do this two ways: We build extra units, but we also visual appeal at transport as a sense to get our food to customers in their homes."
If you want to to have to cash in on the global success of food transport services, youve got to create the greatest on-demand food transport app for restaurant possible to compete with an already robust market. Your app needs to have all of the correct features, supported by smart infrastructure and user-friendly design and functionality.
And SteelKiwis team of experts is here to lend a hand! First, lets take a quick visual appeal at how this industry has developed. Then properly visual appeal at different types of apps, get a hold of some examples of current apps on the market, and show you how to start creating your very own successful food transport app!
Types of food transport industry apps
The food transport enterprise is growing at a rapid pace and those inside the sector tend to make billions in a short time. This doesnt come as a surprise considering that 25% of all smartphone users have at least one restaurant-related application on their phone.
However, its important to do not forget that there are different types of food transport services and the types of software they require to function will differ because of that. The two main categories that food transport services fit into are aggregators and new transport services. Lets take a quick visual appeal at each type to understand the differences and how they translate into software requirements.
Aggregators have been around for roughly 15 years and are not actual transport corporations, per se. This type of enterprise is responsible for accepting orders and connecting them with restaurants that provide transport services themselves.
Users can compare prices, menus, and experiences for multiple restaurants and can place their order in an immediate through an aggregator app. The app then sends the order to the appropriate restaurant where the food gets made and then delivered.
Aggregator-type apps tend to spread over considerable areas. Their concentrate is connecting customers with multiple restaurants, handling the ordering process, but passing over the transport aspect to the true restaurant enterprise. This means they consist of two main stakeholders, the consumer and the restaurant enterprise.
New transport apps
New transport types of apps emerged in 2013. Their goal is to give food transport services from restaurants that dont provide transport themselves. The idea here is that customers can still enjoy a meal from a restaurant that doesnt deliver, without having to actually go to the restaurant.
New transport apps still allow consumers to compare different restaurant offerings. They process orders, send them to the appropriate restaurant, and then go decide up the order and deliver it to the consumer at home, work, or wherever else theyve ordered the food to.
With a specialise in superior-end restaurants that typically would not have transport services, new transport apps address a different part of the food transport market that aggregators are not capable of cater to. They handle the logistical and resource aspect of food transport, providing a extra convenient service to the consumer and adding transport services to restaurants that wouldnt in a different way provide them. This means that they have a further 3rd stakeholder to fret about and manage, the transport driver or courier.
Developing an aggregator or new transport food app
Although both aggregator and new transport apps have similar usability from the consumers point of view, they differ greatly inside the structure of the app due to their varying goals. However, in both cases, the food ordering system involves many people working together at the similar time, meaning that it is quite important that there is absolutely no friction in communication between them. The core structure for both types of apps looks like this:
start with a login page;
attach to the users bank account or preferred payment method;
allow users to compare different restaurant offerings and place orders for transport.
The main difference comes inside the transport process itself. While aggregators specialise in connecting customers to restaurants, new transport apps must also add the true transport facet to their service. This adds a level of complexity to new transport types of corporations as they must also have the opportunity to manage order pickup and transport by drivers, alongside order placement functionality.
In both types of apps, multiple people, corporations, and services must work together to satisfy the buyer. Its imperative that the communication between all players involved is frictionless. And thats why food transport app development is ordinarily a little tricky to get right. One app and interface must work for everyone involved, from the consumer putting the order, to the restaurant fulfilling the order, to the transport service that processes the order and, probably, also delivers the order.
This means that one solution has to fulfill the rather a lot of needs of each stakeholder. Customers should only have access to the order putting facet of the app, restaurants should only have access to placed orders, and transport fulfillment should only have access to when an order is properly willing to be picked up and dropped off, inside the case of a new transport type of enterprise. Each stakeholder adds a level of complexity to the apps structure and design and there are a lot of approaches to consider in order to resolve conflicting goals.
Creating separate apps for each stakeholder
The first solution would be to create three separate apps, each focusing on one particular stakeholder. You can decide upon the similar or similar branding for each, with the internal structure being built to fulfill the goal of the stakeholder, i.e.:
Consumer app – compare offers from different restaurants and place an order within the app;
Restaurant app – manage placed orders (and transport if app is aggregator type), including the facility to distinguish between canceled, completed, properly willing for pickup, or delivered orders;
Delivery (courier/driver) app – manage pickup and dropoff of orders in real time (if app is new transport type), ideally with the facility to communicate with both the consumer putting the order and the restaurant thats fulfilling the order.
Creating one app with separate logins
A different solution would be to create a single app that has three types of logins. In this case, the interface would differ based on the kind of login, i.e.:
Consumer interface – compare offers and place order;
Restaurant interface – manage placed orders (and transport if app is aggregator type);
Delivery interface – manage pickup and dropoff of orders (if app is new transport type).
Either solution will require a forged design and structure, taking each stakeholder into account and arising the app(s) and interface to satisfy each need. The apps complexity will increase, depending on how much information needs to be shared between stakeholders, affecting the way it should be developed. No matter which solution you to decide upon to go with, its important to do not forget that customers are usually incredibly loyal to their favourite food transport application. Statistically, 80% of them will stick to a specific platform once theyve found one that satisfies their food transport needs. Thats why its critical that a new app on the market meets or exceeds the needs of the consumer first and foremost. A successful app should be effortless to use, provide lots of options, and complete transport effectively. Lets take a closer visual appeal at the specifics of each stakeholders needs.
Food transport app features for the Consumer
The app or interface aimed at the consumer ideally satisfies the ensuing needs using these basic features:
a sign-up page: a straightforward, quick, and attractive sign-up page is the first important step in winning a new customers loyalty. Sign up pages need the facility to create a new account using a login/password mix or via a 3rd-party signup (such as Facebook/Google, etc.) for added convenience.
a profile/account page: once a customer has created a new account via the sign-up page, they should have the opportunity to access their profile. The profile can include saved payment options for effortless access, order history, and the facility to reorder or save favourite restaurants/meals.
restaurant search/locator: in either list or map format, the restaurant locator shows which restaurants consumers can decide upon from to place an order using the app. Some sort of search function (by distance, time, or fashion of food) is necessary to lend a hand consumers filter through the choices. Details of each restaurant, such as location, menu offerings (ideally, with pictures), prices, special offers or promotions, and comments or other user experiences should be easily accessible.
order placement: once a customer has compared restaurants and made their choice, they should have the opportunity to easily and quickly place their order through the app. The ability to add or delete items from an order is necessary, and an order summary should be presented before the consumer completes payment so that any last-minute alterations can be made. Being capable of specify transport time (as soon as possible in preference to at a specific time) could be an excellent additional feature here.
payment processing: being capable of complete payment of an order through the app is ideal. Payment processing should be fast, secure, and allow for multiple payment options (reduction coupons, credit card, cash to be paid to transport individual, PayPal, Apple or Android Pay, etc.).
A basic food transport app should factor in all of these features. Some additional nice-to-have features include:
a rated favourites list or order history: allowing consumers to rate or review meals, restaurants, transport service, etc., either publicly or privately. The ability to save favourites or wish list items can also be a convenient addition that helps users quickly remember what they liked or wanted to check out, adding to the apps usability.
notifications or real-time tracking: keeping consumers informed or their orders status (order placed, order being made, order on its way) through notifications or a real-time tracker is an excellent additional feature.
social media integrations: letting users link their social media accounts to share photos of their meal is an effortless way to boost consumer loyalty while also increasing the exposure of both the restaurant and app brands, respectively.
a loyalty or rewards program: offering users rewards (either through the app or through a specific restaurant) is an excellent way to boost loyalty to boot. For example, offering free transport on every fifth order will encourage users to come back and use the app or order from the similar place. Incorporating other discounts, membership options, or referral programs encourages users to keep using a specific app and also entices them to get their peers to join, rewarding them for their loyalty as a brand ambassador.
The goal of the app here is to attract new users and retain old ones. Allowing for effortless comparison of available offers from rather a lot of restaurants and processing order placement, payment, and transport is most important. Providing additional features or rewards is an effortless way to boost consumer loyalty to a specific app, service, or restaurant.
Food transport app features for the Restaurant
The app or interface aimed at the restaurant stakeholder should include the ensuing features:
a registration page: equivalent to a consumers sign-up page, this page should allow restaurant corporations to create an account for themselves that includes their enterprise details (identify, address, hours of operation, etc.).
content management functionality: a straightforward interface that permits restaurants to add their menu details, including images, pricing, ingredients in dishes (especially for people with allergies/food intolerances), special promotions, and any other important information about what they provide. This page should allow for effortless editing so that restaurants can update the info as necessary.
order management/tracking: restaurant staff should have the opportunity to see incoming orders and update order statuses here. Tracking where orders are inside the preparation process is important. Having real-time updates of canceled orders, completed orders, and orders out for transport is also a vital part of this feature.
cross-interface communication capabilities: being capable of update the courier/transport individual, to boot as the consumer, on order statuses is necessary for both aggregator and new transport types of apps. Having a sense to inform the consumer or courier that the order is properly willing for pickup or is on its way requires some form of communication within the app or interface.
The goal of the app here is to pass order information from the consumer facet to the restaurant facet effectively. Restaurants should have the opportunity to manage orders in a sense that fits their order prep process and transport should be completed, either through the restaurant itself or through a courier or transport drive from the app.
Food transport app features for the Courier/Driver
The app or interface aimed at the courier or transport stakeholder should include the ensuing basic features:
a sign-up page: a sense to register for an account using a straightforward login/password or other authentication format.
order status and pickup/dropoff management: a list of available orders and details of each order (such as dimension, expected transport time, additional information, etc.) should be displayed here, along with locations of pickup and dropoff. Having real time order tracking statuses (placed, accepted, in process, rejected, cancelled, etc.) is important here to boot and could be quickly communicated via push notifications or something similar. Couriers should have the opportunity to sort through available orders, filtering by relevant details (distance, time, etc.) and can have the opportunity to easily book a transport they need to complete. This booking feature should update inside the app in real time so that other couriers know that particular order has been claimed.
cross-interface communication capabilities: the facility to be updated and to update the consumer and restaurant in real time about the status of an order is critical to a transport driver. Once theyve claimed a transport through the booking feature, they should have the opportunity to update an orders status to let the restaurant know they are on the way to decide it up or let the consumer know they are on the way to drop it off.
Additional improvements to a courier-targeted app or interface may include:
account history: being capable of view completed deliveries and probably make notes about the buyer/restaurant could come in handy for drivers, letting them flag difficult deliveries for future reference.
loyalty or rewards program: including a rewards or referral program could also be a first rate option to boost courier loyalty to a specific app. Providing drivers with bonuses or rewarding them for referring their peers to order through the app or become a driver themselves is an excellent way to make sure brand loyalty while also increasing brand exposure.
Now that weve taken a glance at important features for each stakeholder inside the food transport app industry, lets see whats already been successful inside the market.
Successful food transport apps
UberEATS, being part of the Uber apps family, offers to get you everything you want to to have using Uber speed. The food transport app started off as UberFRESH in 2014, catering only to the Santa Monica, CA area. It became UberEATS in 2015 when the creators expanded the platform to include other cities. Today, UberEATS is active in dozens of cities all over the globe with new areas being added regularly.
Postmates was founded in 2011, Postmates started off as a logistics transport association, offering to deliver groceries, household items, furniture, and extra via a network of local couriers. The team soon realized that food transport was increasingly popular and far extra profitable than other types of deliveries being offered. Food transport is now a main concentrate of the association.
DoorDash was created in 2013 by three Stanford scholars, Andy Fang, Stanley Tang, and Tony Xu. It is regarded a food transport industry giant, delivering food from about 50,000 restaurants inside the US on demand. >Fun fact: through a partnership with DoorDash, Taco Bell was capable of expand their transport to around 500 locations inside the US, thanks to the transport companys services and reach.
Foodora is a German association founded in 2014 under the identify of Volo GmbH. It offers meal deliveries from extra than 6,500 restaurants in countries worldwide, including areas of Europe, Canada, and Australia. The app features many things weve highlighted in this article, such as letting users flick through local eateries, place orders, and track the progress of their orders preparation and transport.
Deliveroo is a noted British food transport association, founded by Will Shu and Greg Orlowski in 2013. The association is active in many other European and non-European countries (including the Netherlands, Germany, Belgium, Australia, Spain, Ireland, UAE, Hong Kong, and Singapore). A exotic feature of Deliveroo is that orders can be transported by bicycles, bikes, or cars.
A great time to enter the food transport app market
If youre considering entering this rapidly-growing market, youre in luck! Projections for the sector show exponential expansion, with an estimated 25% growth rate a year until 2018 and then a gradual slow-down to 14.9% growth per year until 2020.The food transport app market is an excellent sector for entrepreneurs and startups and now is the ideal time to enter it. Going hand in hand with the rapidly increasing utilization of tablets and smartphones on the global level, arising a food transport app is an excellent local enterprise strategy with a totally successful strength outcome. If youre thinking of arising a food transport app, make certain to think about every aspect and take the needs of each stakeholder into account. And if youre unsure of where to start or need assistance and assets when it comes to its development, contact us and our team of experts will be happy to lend a hand!
Interested? then take a closer visual appeal at https://steelkiwi.com/blog/how-build-food-transport-app-for-restaurant/
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