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While cats are said to rule the internet, in reality, dog videos pull in more views than their feline competitors. Time and time again, dog videos go viral.
Do you're thinking that your dog has what it takes to became an internet sensation?
Creating a viral video isnt an precise science. It is hard to know precisely what other folks will find funny enough to share widely, and what silly things might fall flat. But, with some solid inbound marketing information and the exact strategy, you would get well on your way.
In this newsletter, we will grant you some information on how you would create a viral video. Read on to find out how to spread some laughter.
1. Do Your Research
Before you get started on making your video, it's a must to do some preliminary research. You need to know what trends are up and coming, and which ones have worn out their welcome.
Research keywords that are similar to dog videos and other present viral hits. Figure out what is trending, and how you would take benefit of this in your own unique way.
Since you want your video to head viral, even outside of the English-talking world, be aware of searching into multilingual SEO. This can help you get an even broader audience for your dog videos.
2. Think of Your Dogs Humourous Strong Suits
The dog videos that perform best are more often than not ones that are funny. Videos that evoke a powerful emotional reaction like laughter more often than not have a tendency to be shared.
Dogs are often pretty funny on their very own. The key is taking pictures them at the exact moment or in the exact circumstances.
Think about what your dog does that makes you laugh. Do they steal food, or react to a certain cat, or freak out when they see you carry out the leash?
You can also carry your dog to new locations to see how they react. Just get a crate or portable kennel like those from Pet Crates Direct and start bringing them around with you. Youd be surprised by how much a change in scenery can carry out your dogs funny side.
Once you have some ideas, you would start brainstorming about how you would make those funny things even funnier.
three. What Makes Your Dog Unique?
Each dog is unique. That uniqueness is what makes dog videos so funny and loveable.
Often, that uniqueness is what makes a pet video go viral. Think of Lil Bub, a cat who became incredibly famous due to a bone deformity that makes her tongue stick out and makes her look a little odd. Her unusual visual appeal was what made her so popular.
She is certainly an entirely unique searching cat. It was this uniqueness that set Lil Bub except for all the other cats vying for the internets interest.
Uniqueness doesnt have to be similar to their visual appeal. It could be that they like to sleep in odd places or odd positions, or that they can do interesting tricks.
Generally, their unique trait should be something that is heartwarming. Youve already decided on something funny in step 2. The uniqueness with add that heat and fuzzy feeling that makes other folks even more likely to share.
4. Keep It Simple
Some of the coolest viral videos work well because of the way simple they are. Someone slipping on a patch of ice may garner more views that something you have cleverly scripted.
To increase your dog videos chances of going viral, keep your video short and to the factor. If the funny part of your video is that your dog fails at going after a squirrel, you dont need two minutes before or after where your dog is just walking thru a park.
The longer that the video is, the less shareable it is. This means it is less likely to head viral.
Plus, one of the strengths of dog videos is that more often than not the joke will work in any language. Dogs dont have to speak to be funny.
By keeping it simple and just focusing on what your dog is doing, you would increase your videos reach. The video will be funny whether the viewer speaks English, French, Spanish, or anything else.
5. Get Filming
When it comes to viral sensations, you dont need to be an educated videographer (but it isnt hard to became one). Many viral videos are just shot on a cellphone, no fancy equipment required.
Since youve completed the previous steps, you probably have a stupendous good idea of what you want to capture on film. Just keep filming your dog when you are in the kinds of situations where you're thinking that they may do their funny thing.
However, dont try to force it. For the video to definitely go over well, it is better if it appears to be natural. If other folks can tell youre just making your dog do a trick for the camera, it wont have the same affect.
Just take numerous video, as often as possible, and you are sure to capture something great. You can even film your dog when you arent waiting for anything funny at all. They may surprise you!
6. Create an Online Presence
To improve a videos chance of going viral, you should try to build a following. Create a YouTube channel for your dog, and link social media accounts like Facebook, Twitter, and Instagram.
Since you are filming your dog regularly, youve probably got a fair bit of footage. Pick out the coolest bits and edit them into short videos. You will probably want to post them over time, building an audience for your dog. That way, when you have a truly hilarious video, youve already got a dedicated audience who will probably want to share it.
Once youve got dog videos with viral potential, theres a lot you would do to improve its shareability. Well run thru those now.
7. Apply SEO to Your Videos
Remember those keywords you researched before? This is when they're going to became further important.
Do some quick keyword research again to see if anything has changed. Are your keywords still on the rise? Make note of any keywords you didnt account for before.
Then, when you post your first video, use these keywords wherever possible. The file name should be simple and involve the most important keywords. The video title should involve the keywords and the unique thing about the video.
Some viral videos describe the funny bit in the title so it makes it less complicated for other folks to search it. For example Dog Fails At Catching Tennis Ball mimics what other folks might type to attempt to find it.
However, it can also be a positive idea to embrace your dogs name in the title. This is a positive strategy if you are building a following for your dog over many videos.
As for the description and the tags, keep using those keywords! The more places you would use your keywords, the more likely your dog videos will rank higher in searches.
In the description, embrace links to your other platforms. Link to the similar social media accounts as well as a website, if you have one.
eight. Optimize Your Dog Videos For Mobile
If you want to head viral, your mantra should be mobile first. More than half of online video viewing is done on smartphones. So if you make a video that is superb on the desktop but hard to see on mobile, youre missing half your audience.
Since the viewing screen is so small, it's a must to keep your video simple. Film near to your dog. If your dog is doing something hilarious but is just a speck on the horizon, no one will share it on mobile.
To optimize for Facebook and Instagram, square videos work better. On YouTube and Twitter, widescreen is still optimal.
Also, make sure that any text or graphics in your video are large and clear. White font with a skinny black define works best.
9. Add Captions and Subtitles
Captions and subtitles can draw more interest to your video on Facebook. Since Facebook has silent autoplay, having some text can seize peoples interest and get them to click on the video.
Subtitles and captions also increase your SEO ranking, especially if you would work some of your keywords in. Just dont sacrifice the content to cram in keywords. Sure, other folks will be ready to find it more easily, but you dont want to make the video itself less enjoyable.
It also makes your video more accessible, since other folks with hearing disabilities will be ready to enjoy it too. Plus, it means it can more easily be translated for an international audience. This gives your video an even further reach!
Now you have all the tools it's a must to make viral dogs videos. Capturing your dogs funniest side and heartwarming unique traits is only the first part. Then, a powerful online presence and SEO will help you build the audience who will share your viral hits.
And the coolest part? You get to do all this working with your best friend your dog!
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