Consider how we use our smartphones. Theyre much more than the cellphones of old. Theyre on-demand access to our social media streams, our email, and more importantly, all of the Internet. This constant connectivity has changed how we interact, enabling distant friends and relatives to nearly carry out our daily lives. Its impacted how we shop, with 55% of smartphone users indicating that they've used a smartphone to price compare when shopping. Additionally, more than a quarter of smartphone owners use their phones to read online reviews that impact their buying choices, and more than a third have scanned a QR code with their telephone for information.
For the retail industry, this all adds up to a significant marketing element. Smartphones are no longer just a one-technique side road, after all. If consumers can use them to access information, then businesses need to use that same technology to share information with those users. This is where digital advertising comes in.
Digital advertising is a bit of a catchall term. Some people use it interchangeably with online advertising, but thats no longer quite accurate. All online advertising is digital advertising, but no longer all digital advertising takes place online. Its an oversized industry. Mashable reports that, Global digital advertising spending broke $100 billion for the 1st time, in accordance to eMarketer, which predicts the business will grow another 15.1% this year. These numbers reflect advertising received on desktops, laptops, cellular phones, and tablets, with the exception of text message ads (SMS, MMS, P2P). An estimated $31 billion of that was spent in the U.S. alone.
With much smartphone usage, the promoting and advertising industry cannot lean solely on Internet advertising for his or her digital messaging. Rather, marketers need to navigate the often-complicated waters of direct marketing via smartphones. Consumers are quick to opt-out when brands over-message them with texts and other telephone-based notifications reminiscent of push-data suggestions. Yet consumers opt-in to start with because they do need to glue with their favorite brands. They wish coupons, special and exclusive deals, product notifications, and sale information. This means marketing need to toe the line between helpful and intrusive, much as it does with social media.
The key here is for brands to offer a stream of competent information via social media and purposeful ads online while sending push notifications and text messages to cellphones on a scheduled foundation as well as when those smartphones GPS capabilities enable location-based app push notifications. Those location-based services are among the leading components of a digital advertising campaign using smartphones. When users can no longer only judge to establish in via Facebook and Foursquare but actually be made aware that they are within a particular range of a business location and offered an incentive to come in, they are far more likely to engage with the brand than if they simply see a banner ad while browsing online.
Smartphones offer real-time marketing opportunities to users who truly need to glue with your brand. Smartphone users are listening. Are you sending a message you prefer to them to hear?
Larry is the author of this article just about how the widespread adoption of smartphones has affected digital advertising. In this article he outlines key points just about the multiple ways smart phones have affected our lives and advertising. Working for TribalVision he observed how a rhode island advertising agency and a boston seo firm worked mutually to learn more just about cellular advertising to assist their clients increase earnings. In his free time he enjoys taking journeys with his household and blogging just about his adventures.