How to Build a Strong Promotion Strategy for a Lighting Company

How to Build a Strong Promotion Strategy for a Lighting Company

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Youre confident about your lighting solutions, but your brands not connecting with customers.

Thats because your lighting company doesnt have a promotion technique thats authentic, unique, and engaging.

But thats about to change.

In this post, youll learn how to build a promotional technique that brings your company to gentle on Google, social media, and in-person.

Lets get to it!

Build Your Google Presence

Can nearby residents find you on Google? If not, its time to commence growing your Google presence ASAP.

According to scrub data, more than 1/2 of all Google searches are nearby. And 75% of nearby searches generate foot traffic to brick-and-mortar businesses.

Building a Google presence isnt challenging. As you get better, you could commence mastering more advanced tools like Google AdWords and Analytics.

But for now, set up and optimize the next:

Google My Business Profile
Google Maps location
Google business listing
Google Reviews
Google+ page

It doesnt settlement a dime to set up and cope with these pages either, so its a fast and free way to promote your company online.

But technique is everything.

Lets take a analyse a few nearby SEO tricks you could use to spice up your online visibility.

What Are Your Customers Looking For?

If purchasers dont know who you are, how will they find you?

Now that youre online, you have to optimize your website online and Google pages with targeted keywords.

These keywords are search phrases individuals use to seek out businesses like yours. Adding keywords to your website online data, Google pages, and content help search engines crawl your site and improve its SERPS position.

Theres no better promotion than ranking #1 for your keywords.

Get Creative with Social Media

Youre a lighting company, so you have a singular opportunity to shine on social media.

Social media gives you one more opportunity to promote your company by using SEO keywords as good. This is understood as off-site SEO, which is any optimization that occurs outside of your website online.

Naturally include keywords in your social media bios, posts, page tags to build your visibility in social search.

But social media is so much more.

Its where you get to engage at once with your customers, so why not permit them in on the fun?

Consider these creative social media ideas for your nearby lighting company:

Run a Christmas lights contest
Start a #hashtag campaign
Show off your best lighting work on Instagram
Create Pinterest boards to show versatility
Introduce your lighting promotion on Youtube

These ideas are just the tip of the iceberg. Check out this post to learn how to leverage hot-button topics on social media and this beginners guide on Reddit.

Free Swag

Earlier, we touched on social media contests. Pairing free stuff with social media makes for a strong promotion technique.

Beyond social media, there are several ways to leverage free products and samples.

For example, lets say youre carrying a new brand of rope lights and need to get the word out. How would you use product giveaways to do that?

One tried and tested idea is the conventional swag bag. These are perfect for lighting enterprise trade shows and nearby events.

But what makes a fundamentally distinct swag bag?

You dont want your rope lights to be lonely. Consider adding accessories, chargers, branded pens, magnets, coupons, and catalogs to your swag bag.

You can also add QR codes to your business cards so leads can visit your website online straight from their smartphones.

A Promotion Strategy That Gives Back

Did you know that partnering with a charity or cause can growth your lighting revenue?

Its true. According to scrub studies, 90% of US purchasers are more doubtless to trust a corporation if its related with a cause.

A whopping 88% also prefer buying from brands that support environmentally-conscious causes. As a lighting company, this presents an exceptional opportunity to capitalize on energy-related causes your customers care about.

Here are a few ways to promote your company by using causes:

Establish a corporate volunteer program
Hold company-sponsored events for your chosen cause
Run a promotion where proceeds go at once to your cause
Get involved in nearby energy conservation causes

Dont forget to leverage your social media accounts to market your cause-driven promotions!

Customer Appreciation

A little appreciation can go a long way.

When was the last time you showed your customers how much you care?

This brings us to our next promotion technique customer appreciation.

Customer appreciation is a win-win technique. For example, run a 20% off promotion for individuals who enroll in an in-store account. This way, customers get a discount and you get their productive data.

You can use your customer data to segment promotions, too. Create separate email lists for birthday promotions, holidays lighting revenue, online-only promotions, specific products, or nearby business owners.

Make sure your promotion technique is aligned with your customer service. Simply mentioning a customer promotion on the telephone, in-person, and online can growth lighting revenue.

Customer Punch Cards

Customer appreciation doesnt have to be seasonal. One way to express your appreciation year-round is by issuing customer punch cards.

This is one more intelligent way to get customers to enroll in your email list for future promotions.

With each acquire, a customer gets their card punched. After a certain number of purchases, that customer gets a discount, free gift, or any other offer of your choice.

Customer punch cards can also function as business cards where you could promote your business website online, email, telephone number, and location.

Sponsor Local Activities

Another way to show your community that you care is by sponsoring their events.

Your customers are nearby, so how do they spend their free time?

What nearby parks, events, and activities do they attend? This sort of research will help you narrow in on an appropriate activity to sponsor.

As a lighting company, you may need to consider sponsoring a Christmas tree lighting event or supplying lights for a space concert. You could also sponsor a space youth sports team, animal shelter adoption event, or community street fair.

Of course, you wish to see a decent ROI on your promotion technique. To get the most from your sponsorship, create a discount promotion that goes along with your sponsorship.

For example, if you sponsor that tree lighting event, make sure visitors have a discount flyer to take home with them.

Picking an event to sponsor is a decision you should not take lightly, either. Your sponsored event should be good-managed, complement your companys lifestyle and values, and have ample impression on the community.

Limited-Time Lighting Offers

Hurry now while supplies last!

Weve all heard that one before, however actually, it works. Limited-time offers can even growth revenue by 300% by basically creating a sense of urgency.

In psychology, this is understood as the scarcity principle. It describes that sudden feeling or urge a shopper gets when they learn a product may not be available in the future.

Besides limited-time offers, consider these scarcity marketing ideas for your promotion technique:

Advertising limited quantities
Adding just purchased notifications
Weekend-only offers
Advertising hours left on a promotion
Invite-only promotions

To the last point, exclusive promotions not only instill urgency, but they also communicate to our desire to belong.

Bundle Up

Do you sell a wide range of lighting services and products?

If so, you could bundle them together to create enticing promotions. Its challenging to get it wrong with two or more products for the value of one.

But you could go even further with your bundle promotion technique.

Make product bundles a limited-time offer or give them out exclusively to store account members.

Dont just bundle random products. Be strategic with your bundles and pair products that boost each other. For example, you could create a bundle with rope lights and window suction cups for mounting.

Think of your bundle promotions as experiences.

Get Feedback on Your Promotion Strategy

Data can tell you a lot, but it cant tell everything you wish to improve your promotions. You have to go beyond the numbers and to the heart of what your customers really think.

This is where feedback comes in.

Companies with the highest-rated shopper experiences value customer feedback by more than 70%. But how do they do it?

Here are just a few strategies you could are trying to encourage customer feedback:

Free gifts in exchange for feedback
Surveys on the back of receipts
Survey pop-ups on your website online
In-store feedback cards

You can also dig into your Google reviews for any feedback on your last promotion technique.

What Next?

Never commence a new promotion without analyzing the results of the last. Along with gathering feedback, analyse your social shares, website online clicks, settlement per customer, herbal revenue, and other relevant data before moving on.

Dont hesitate to test different promotion strategies to see what works best for your lighting companys goals.

And never stop learning!

To help develop your next technique, verify out these tips for creating powerful content that communicates your promotion to customers.

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