In the ever-changing digital landscape, attention is everything. The late 90s was the golden age of email marketing. Companies enjoyed open rates of over ninety five%. Thats what you call getting the audiences attention.
In 2018, an SMS campaign can be as effective as email marketing was back then. With nearly 90% of millennials having their smartphone handy 24/7, and eighty% of them reaching for it as the first thing they do every morning, the eye is firmly placed on smartphones.
With that in intellect, businesses are awash with how they could grab the eye of the market. Many worry that emails go unopened, and Facebook is too distracting to be able to grab a users attention for to any extent further than several seconds.
Thats why SMS marketing may additionally just be the approach you must still be taking in 2018. Time to flip your marketing on its head and get some attention.
How Can an SMS Campaign Improve Your Marketing Strategy
With the worldwide spend on digital marketing expected to hit 306 billion US dollars in 2020, marketing executives are becoming creative in developing the perfect techniques to reach their most popular audiences.
Content marketing has become huge in the last few years and maintains to be one of the leading focuses for marketing departments, but a new and emerging pattern of SMS marketing campaigns has been hitting the ground in 2018.
To explore why SMS is becoming so popular for businesses, weve compiled seven reasons why you must still be including an SMS campaign in your marketing.
Lets jump in.
1. SMS Messages Reach Your Customers
Text messages have an open rate of ninety eight%. With rates like that, you can see how far an SMS campaign can push you towards reaching your customers. Customers are much more likely to react and act when receiving a message that comes from an SMS message.
With more and more email marketing campaigns clogging up customers inboxes, marketers ought to explore new options to reach their most popular audiences. SMS messages may additionally be a hidden gold mine.
2. Keep It Short and Sweet with SMS
Most service vendors have a limit on SMS to 160 characters. What this means is much like Twitter, if you could have something to say, you better keep it short.
This helps to make you get to the point with your message and really drive home a point with your target audience.
Make sure to come with strong call-to-action in your SMS campaign, factor in using a service like Betwext texting to grab your audiences attention fast.
3. Immediate Results and Immediate Action
When you ship out an SMS, you are almost guaranteed the majority of your consumers are going to read the message at this time. What that means is if you can create a hard call-to-action you can almost at this time see results.
With most individuals reading text messages within the first three minutes youll find out pretty quickly if your campaign is doing what you want it to do or not.
You may additionally even use the SMS to drive immediate action by inviting customers to a flash sale that finishes at 5 pm that day. Companies like Dominos pizza do this constantly and its an excessively effective way to get immediate results.
four. Off the Charts Customer Satisfaction
One of the most underappreciated parts of the SMS campaign is the degree of customer satisfaction it garners. In a world where paper receipts and keeping track of paperwork has become tiresome, companies interacting with their users with text messages has revolutionized customer satisfaction.
You can see businesses from food delivery services to dentists utilizing SMS to keep their customers in the loop and to give great service.
5. SMS Campaigns Are Cost Effective
When supplier spending becomes a concern many companies turn to the marketing department to make cutbacks. The great news about SMS marketing is its an excessively cost-effective way to reach your target audience.
For companies with tight budgets and non-profits who rely on donations, you dont ought to make investments in big teams of people to craft your marketing message. An SMS campaign will allow you to ship out your message to your target audience by only spending several cents per message.
ROI for SMS campaigns are frequently much higher than other marketing messages, so not only do you save money by hiring no marketers, you can make money from doing an SMS blast.
6. Open and Response Rates Are High
Youll find that many marketing channels incorporate a spray and pray strategy. The fantastic thing about SMS marketing is that in spite of your internet connectivity or the time of day, you could have much higher chances of getting your message seen.
With individuals checking their mobiles constantly for the duration of the day, text messages have a much higher probability of catching the eye of your target audience. When you compare that email marketing open rates sit at on average 27-38% in comparison to 90%+ for SMS messages, its easy to see why so many individuals are turning to SMS.
Youll also find that with SMS campaigns your response rates will be better. SMS response rates are far superior to alternatives like cellular advertising. Prompts to download an app, as an example, are about 3X more effective via SMS in comparison to cellular advertising.
7. SMS Is Unobtrusive
One of the maximum strengths of SMS is that its unobtrusive. To opt into an SMS campaign requires you to give prior authorization.
What that means is that an SMS campaign will only target individuals who have a real activity in your product or service, making your messages less likely to annoy them.
This makes SMS a great alternative to direct calls from a call center which is widely regarded by many as a nuisance. The great thing about SMS is although many individuals open them straight away, they dont demand immediate action.
So if your customer is in the middle of something, they could put it on hold till later.
Time to Make Your First SMS Campaign
With individuals increasingly becoming aware of businesses using SMS, the time to get all started is ideal now for any businesses wanting to enlarge their marketing efforts.
For more information on how to get the perfect out of your businesses marketing strategies, examine out our other posts.
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