Companies are riding a content marketing wave to success. Content formats and channels have evolved to change into more engaging for customers. This has led to worldwide growth in revenue generation.
In 2018, content marketing trends will continue their evolution. The worlds biggest organizations plan to spend billions on original content. Their efforts are setting new standards for how customer experiences reach beyond their brands.
Your rivals wont be far behind. That means via content to build a faithful following begins now. But choosing your approach moving forward neednt be a problem.
Content Marketing Trends and Your Business
86% of B2C marketers are via content marketing to drive their brands forward. And content marketing trends are evolving with changing technologies. That means more access to videos, virtual reality, and new social media capabilities.
Its tricky to understand what that will mean for your trade. You cant undertake all these trending technologies and formats. But you can identify the highest efficient and make a choice from those results.
Dont overlook your existing successes either. Continuity is crucial for your existing customers. Dont be afraid to expand on them even as you undertake new ones.
7 Techniques for Successful Content Marketing in 2018
Content marketing trends arent limited to either formats or technologies. You will need a well-assembled arsenal of each. Above every trend is a well-developed content marketing approach.
As you consider your approach, believe the place the following techniques fit in. You may already use some and wish only expand upon them. But keep a watch out for successful new adoptions as well.
1. Increased Content Marketing Prioritization
Companies are making an investment heavily in content marketing in 2018. Expect greater skills and capabilities amongst your rivals marketing teams. Companies will increase budgets for content marketing as well.
Thats because content marketing is turning into more and more unique. Companies need to undertake more platforms and channels as well. Content teams will resemble media organizations more than the teams of previous years.
Companies will increase content presence on their online pages. Companies like Ronald Joyce make stunning photographs the first thing visitors see. Companies can leverage video in this way as well.
As consumers expand the best way they have interaction content, your rivals will try to respond. As we will find, content strategies are more sophisticated than ever. Your trade will depend on a content team that grows with those needs.
2. More Sophisticated Video
Video was a growing trend in 2017. By 2019, it's going to seize more than 80% of all web traffic. But highest video capabilities were only obtainable to larger brands.
Now, new video tools make sophisticated video more opportune than ever. Content teams dont need specialized skills to make a qualified movie.
Smartphone recorders in the in the meantime are on par with professional cameras. With the fitting direction, small teams can make professional-looking films this way. Smartphones enable organizations to host live streaming videos as well.
Video editing tools powered by AI now help produce and market videos. This can take only minutes to develop. Its straightforward to integrate these videos into your social media channels.
Your team should develop a video marketing approach. Carrying this out takes little time and investment. But determining types of content is its own approach as well.
3. Original Value-Added Content
Original content is marketing content organizations produce as a cost-add to customer experiences. That means the content has value in and of itself. This is in stark contrast to branded content that capabilities as ads.
Customers are increasingly turning down ads and branded posts that sell. They want to associated brands with styles, moods, and values. Original content offers these things to customers with no request to buy.
Original content possibly as uncomplicated as how-to articles and eBooks. They possibly as advanced as video series with detailed plots and characters. Their authenticity and value are what they have in common.
You can leverage video tools to create a storyline for filmed content. In this way, your team will perform like a media company. You can employ internal or 3rd-party writers as well.
four. Social Media and Channel Diversification
Social media has fallen in its appeal as an engagement platform. Facebook has seen a up to this point decline in organic reach. Its volatile to host content there as they make updates as well.
Social media is still a should have to content marketing. You need to make social media one branch of your overall marketing approach.
You have more opportunities to automate content marketing. If you wish to distribute content across channels, automate the social media component. You can leverage that channel adequately without burdening your team.
Whats more crucial than authority in your place? The transparency you offer customers. For Millennials, it has change into an expectation.
Your promises to customers are just as authentic as your rivals. You distinguish your self by sharing the true values of your company. You need to ensure those values hold up to those of your customers.
You should demonstrate your true values in your content. That might involve live pics of company altruism. It could involve prioritizing green sourcing or reducing your carbon footprint.
6. Next-Generation Technologies
Content has transitioned from physical to digital in the last 20 years. Now it's going to transition to subsequent-generation technologies.
Creative teams are adapting content for Internet of Things (IoT), virtual reality (VR), and augmented reality (AR). Leveraging these platforms can distinguish you from your rivals. They are opportunities for great original content as well.
Be sure you know what youre doing with these investments. Its common for content efforts here to have limited impact. Be sure there are opportunities for publicity or revenue before you invest.
7. Creative Talent is a Foundation
Your team neednt consist of technology experts to be successful. The accessibility of technologies is changing those standards. The new measure of success is your creative capacity.
Invest in creative laborers and help develop creative competencies. Your content is only as compelling as the team that develops them. As they adapt to new strategies and technologies, creativity will determine your level of success.
Get the Most Out of Your Content Strategy
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