Mobile Marketing can reach customers through mobile primarily through the ensuing media.
Text text messages/ SMS
Display Static or animated images banners
Rich media Combination of text and pictures to provide interactive experiences.
Audio & Video Combination of Audio & Video clips to promote goods and companies.
Incentivized media A video or rich media advertising which incentivizes consumer and presents free credits, presents, coupons for watching ad, video.
With mobiles, advertisers have chance to send ads based on users location, proximity, device, telecom connection, digital conduct & physical conduct. This details makes mobile advertising a very efficient media and helps advertises to tailor their ad relevant to the customers.
In mobile advertising, the ensuing aspects must be considered starting any campaign
Setting the objectives
Setting your goals & objectives is significant. You must set goals that are Specific, Measurable, Achievable, Relevant, and Time Bound (SMART goals).
Allocate a price range
Set a right price range for your advertising plan. Your media plan also can vary depending on your price range.
Decide on media blend plan
Media is an area where your mobile ads shall be placed. Make sure you discover the right plan.
Based on the media plan, creatives are chosen. It also can be rich media, text messages, A/V , interstitial etc. One has to be concise & brief with the creative.
Set up tracking
Detailed plan to track & analyze media & ad performance
Optimization is key. One has to make a choice wisely which media is working which is not. Optimize not only media but also creatives so as to in attaining objectives. Allocate more money in ads which are performing better.
Mobile advertising & Mobile marketing is a fitting discipline which has evolved in last few years. From SMS to Push notifications to contextual marketing everything has gained importance. Technology has evolved and so have the customers.
So each marketer thinking of mobile must be open to innovate, take a look at, learn and adopt to stay ahead of the competition.
To know ways to create an terrific mobile trip: read here: https://www.edupristine.com/blog/mobile-marketing
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